How do you define a millennial? How do you segment millennials?
It seems like almost every article on millennials cites a slightly different range of birth years. Strauss and Howe, the gentlemen who coined pop generational theory as we know it, defined millennials as those born between 1982 and 2004.
For the purposes of this article, a millennial is anyone born between 1981 and 2000, as it’s a neat 20 years, and because I think the turn of a millennium should start a new generation.
Continue reading “How Do You Segment Millennials? Based On Technology”
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